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France
French foreign ministry enlists micro-influencers to boost communication campaigns

Reading time 2 min

Ministry of Foreign Affairs in Paris, near the Seine.
Ministry of Foreign Affairs in Paris, near the Seine. © Benjamin Polge/Hans Lucas via AFP

The new monitoring and strategy sub-directorate of the French foreign ministry is involving micro-influencers in its communications and information campaigns. It's a bold strategy, but not a risk-free one.

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