France
French foreign ministry enlists micro-influencers to boost communication campaigns

Ministry of Foreign Affairs in Paris, near the Seine.
Ministry of Foreign Affairs in Paris, near the Seine. © Benjamin Polge/Hans Lucas via AFP
The new monitoring and strategy sub-directorate of the French foreign ministry is involving micro-influencers in its communications and information campaigns. It's a bold strategy, but not a risk-free one. [...]
Reading time 2 minutes Nicolas Quénel

Read this article here:

Read also

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!