By establishing himself in Kazakhstan, Dick Evans scored a double coup. He became an agent for Western companies looking to set up in the country, particularly those in his own speciality sector of defence, and was able to provide them with an industrial partner in the form of Samruk. With Dick Evans as adviser, EADS and Finmeccanica were both able to set up joint ventures with the Kazakh sovereign fund in 2009.

But, at the same time, Dick Evans also became an agent for the promotion of Kazakhstan outside the country, particularly in the United Kingdom and the Gulf states. In this role, he was able to call on his friends in New Labour. In this way, Tony Blair, Alastair Campbell, Jonathan Powell and Peter Mandelson were all able to strike deals for lobbying and consultancy contracts with the Kazakh government after 2007.