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Spotlight | Saudi Arabia
Riyadh deploys heritage and tourism advisers on FIFA World Cup 2034 legacy strategy

Fans hold up balloons to spell the initials of Saudi Arabia's Crown Prince Mohammed bin Salman on 30 November 2022 during the FIFA World Cup in Qatar.
Fans hold up balloons to spell the initials of Saudi Arabia's Crown Prince Mohammed bin Salman on 30 November 2022 during the FIFA World Cup in Qatar. © Amr Abdallah Dalsh/Reuters

Becoming a football superpower, part 2 – Football has become central to Riyadh's culture and nation-building project, but success has so far come at a heavy price. In an effort to make the industry less dependent on the state, the sports ministry has turned to cultural heritage experts.

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France, Vietnam
Hanoi spins its web in Paris, part 2: hopefuls line up to milk Vietnam-France business links

Stéphanie Do, former member of parliament for Seine-et-Marne, was invited to the Vietnamese cultural centre in France in January.
Stéphanie Do, former member of parliament for Seine-et-Marne, was invited to the Vietnamese cultural centre in France in January. © Centre culturel du Vietnam en France/Facebook

At the request of Prime Minister Pham Minh Chinh, Vietnam is sending its diaspora into battle for economic purposes, and is updating its strategy. A number of businessmen and women are hoping to capitalise on this.

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